Here at Gala Games we are passionate about creating a platform and community where great games can grow and thrive. We talk a lot about how revolutionary the empowerment and personal ownership that blockchain technology offers gaming culture is, but gaming culture itself is far bigger than just gamers.
Over the next few weeks, we’re going to take a closer look at an industry and culture that intersects with gaming in incredibly key and unique ways– music. In nearly every video game ever made, music functions as a key ingredient to cook up a great gaming experience. Music’s connections with gaming run deep, and it is an absolutely essential part of the modern gaming experience.
The Soul of Gaming Culture
Gaming is a true platform for multimedia artistic expression. The craftspeople of the digital era weave together multifaceted masterpieces that focus the work of hundreds or even thousands of brilliant artists into a cohesive and engaging experience. Game design is an old art form, but as technology grows, the relatively simple, reliable mathematical theories that make for compelling game mechanics can be utilized in an infinite number of ways as the culture and artistic toolbox of games grows ever wider. This high level of multimedia collaboration continually reinvents the way games are played and enjoyed.
It’s easy to focus on the evolution of visual design and storytelling aspects throughout the relatively short history of modern gaming, but behind every great title is a soundtrack that pulls you into that world. While the visual assets and masterful coding of any game may enable you to actually tell what’s going on and experience it, music has always been a necessary component of letting you feel the game.
An Early Collaboration and Lasting Relationship
Music’s history is obviously older than modern gaming culture, but music’s interaction with video games goes far beyond what most people consider the very genesis of video games. In 1951 mathematician Chris Strachey visited the University of Manchester and was able to spend some time working with the Ferranti Mark 1– the world’s first commercially available multi-purpose computer. In his time with this cutting edge technology, Strachey wrote a simple program that played checkers and celebrated victory with a rendition of “God Save the King.” This was among the first several times in history that a computer actually had played music, and already the strong relationship between music and gaming had begun to form.
In 1972, Pong captivated the world as the first commercially successful video game. While its arcade release and subsequent home version never had musical tracks attached, the iconic sounds from the game were pioneering and began to hint how important audio would be in the evolution of video games.
As gaming technology raced ahead in those early days, the NES would set the pace for how instrumental music could be in crafting great 8-bit titles. Even with only simple MIDI technology to work with, the early pioneers of console gaming were able to reach new depths of immersive storytelling and experience through brilliant scores. During this time is when we see musical artists begin to collaborate with their tech-head counterparts to bring the full display of gaming as a multimedia artform to life. Koji Kondo’s legendary 5-track score for The Legend of Zelda, for instance,is still iconic within the culture. Even 36 years later, his compositions and themes are reused and varied to invoke the sense adventure that the franchise has always been known for, and his melodies are recognized worldwide.
These early foundational years for gaming culture found many ways that musical compositions could enhance the experience of gaming. Games like Final Fantasy used ambitious scores and lofty themes to produce atmosphere and make the world of the game feel deep and real. Other titles like Tetris added original musical tracks for their NES release and showed that music can help create a deeper experience by both adding player options and building tension in high-pressure situations.
The Multimedia Gaming Revolution
Technology barreled ahead into the 90’s, and the floodgates were open to the musical artists who had worked under such rigid restrictions in 8-bit. The arrival of The Soundblaster Pro in 1991 meant that musicians had more tools and suddenly could do so much more to bring games to life. Compositions that had to be executed with limited sounds and tones could finally go beyond simple computer beeps and add a depth to games that was previously unimaginable.
In this era, games stepped out from under their technological limitations to transition from small titles with limited scope into a massive variety of diverse genres. Complex and dynamic scores created immersive and compelling emotional accents for legendary stories like Earthbound and Final Fantasy VI, while also taking atmospheric mood building to new heights in games like Resident Evil and Castlevania: Symphony of the Night. Some designers even began to utilize new tools to focus on musical creativity within games like Mario Paint. Suddenly, the entire industry was paying serious attention to the music within games and how it helped develop and craft an engaging experience for the player.
While the culture of gaming tech had certainly been in the driver seat for those early days of video games, the 16-bit explosion was when music really began to present itself as a force to shape the culture within the gaming community. Music was no longer an afterthought, but instead a critical facet to the entire multimedia experience of gaming.
A Shared History and Evolution
As gaming culture continued to develop into the 21st century, one technological barrier after another broke down the walls that boxed in musical artists working in games. MIDI beeps gave way to full-scale digital recorded sound, which gave composers the opportunity to incorporate unrestricted musical creativity into games. Games began to bring on respected composers to craft original scores, which were inseparable pieces of the game itself.
In the early days of gaming, music helped round out the culture of gaming. As video games became more complete multimedia masterpieces, however, gaming actually began to send waves through music culture. Games like Dance Dance Revolution turned independent artists into household names by featuring them center stage (DaRude’s Sandstorm is still stuck in our heads), while the soundtracks in series like Tony Hawk’s ProSkater and Grand Theft Auto put a spotlight on tracks for a diverse group of new listeners, causing them to rocket up the charts.
Today we see a music and gaming culture that are seamlessly intertwined. Gaming music isn’t a separate industry from the greater musical zeitgeist anymore, but talent flows freely between both mediums. Some of the top artists in the musical world have dropped tracks specifically for games or worked on scoring. These cultures have developed together over the past half century and music will continue to be a more vital piece of the puzzle that is a spectacular gaming experience.
True Multimedia Masterpieces
Gaming culture can’t just be viewed as a 2-dimensional community. The work of so many brilliant artists combine to create compelling experiences that the world of gaming is far bigger than most of us realize. The partnership between music and gaming has transformed and developed both worlds over the years, and that evolution will continue to unfold in the years to come.
Without the music that brings games to life, how would the memorable game experiences that you treasure hold up? Gaming is a truly multimedia art form, and a place where all artists can come together to collaborate and craft inspired experiences that showcase every art form. While it may not be as flashy as those cutting edge graphics, music is an irreplaceable part of the gaming experience. Music breathes life into a game, creating the memorable gaming experience that comes from authentic multimedia immersion.
Our Shared Multimedia Heritage
Just like gaming, too often the power in the music industry has been out of the hands of those who are actually passionate about the art. As cultures that work together and seamlessly intersect, we as gamers can’t simply ignore the well-known injustices that the world of music subjects both artists and fans to. We’re all in this together, and empowering artists and gamers has to include a way to empower the musicians and music-lovers who are a vital part of gaming itself.
In the rest of this series, we’ll dive deeper into how the music industry interacts with games and what the future of the music industry may look like in a world of blockchain empowerment. For our next edition, we’ll be talking to legendary composer BT– who himself has been a prominent force in the world of video game scores– about his thoughts on the future of music and our shared artistic culture.
Warm up questions. Always got to start with some hard ones to stretch out the brain.
Bacon or sausage?
I like where this is going. Both, I’m an honorary Brit after living in the UK for years at the beginning of my career. Nothing like a greasy spoon.
First song you heard today?
The blender. Its fundamental note is a F#3 and its harmonics are as fascinating as watching a whirling dervish. Since I was a kid studying classical music, I’ve always believed some of the highest expressions of musical form are actually natural or partially organized sound events. My brain is constantly looking for musical patterns and some of the most fascinating are not planned.
First song you chose to hear today?
We will be bumping some Anjuna Deep this am whilst making our Saturday tradition — pancakes.
Rainstorm or snowstorm? Pirate or ninja?
Well, I’m prob not allowed– but I’m going to pick both. A rainstorm is an incredible example of this natural sound event that is so musical. Rolling thunder subharmonics, the rhythmic crack of lighting and rain, oh the rain! Nature’s granular synthesis. Now a snowstorm, this is a magical experience. Because it deadens the refractions of sound, so it’s like standing in a mystical anechoic chamber. They are both delightful. Pirate or ninja is a bit easier– I fancy myself the swashbuckling type.
How do you feel about people who sleep in socks?
Blasphemy. This is my favorite interview I’ve done in years.
I understand if you can’t answer this last one for fear of retribution.
Does pineapple go on pizza?
Replace pineapple with petrol — same question!
I appreciate you taking the time to answer some questions– it’s an absolute pleasure for me. You’ve been so busy that I hardly know where to start, so let’s start with just that. You’ve launched one unique project after another lately. What’s your favorite from the past couple years?
It’s a total pleasure. This is really a tough one as there have been some real milestone moments over the last couple years. Quick ‘zoomed out” story. My whole career– life actually– I’ve never really felt like I fit in. I’ve had an amazing career and been accepted by peers and accolades etc, but my interests and focus have always made me an outsider in all the groups that I’m affiliated with. My film composer friends are comfortable seeing me with a baton conducting a score for live orchestra but mystified that weekend I’m playing an electronic music festival.
My dance music friends never want to talk about or hear about my latest coding exploits or fragment shaders. My programing friends and peers think it’s so weird I can hang in Xcode. Point being, there has never been a place that has quite felt like “home”.
With the advent of blockchain and Web 3 technologies, from DeFi to NFT’s to new forms of expression in art and music, it’s a bit emotional honestly — I feel like I have finally found my true home and peer group.
People that like nerdy stuff, electronic music, games and NFTs? I pinch myself everyday I’m alive to participate in this. So long winded answer, all these explorations into stretching the canvas of what is possible for music and art — these have been the highlights. A 24 hour musical, multitrack “grandfather clock” that lives on the blockchain (genesis.json)… this was a huge step into a world I’ve looked for my whole life.
You really seem to have thrived in the studio recently. Do you ever miss the old days of performance culture?
Interestingly, in electronic music I find there are a lot of introverts. If you’ve ever heard of Myers-briggs, it’s a test that assesses personality traits and qualities. I’m this– I am a very weird one called an INTJ. It’s like… as introverted as you can possibly get. I’d say over half my electronic music friends are very introverted and love being in the studio (like me), and so quarantine was this amazing time for introverts. Amazing as in productive.
The part I love about performing is actually performing and being with people and sharing a musical experience together. Since things are opening back up, we’ve been able to do more of that AND I must say, it’s made me look hard at what I love most about creating and it’s just that — creating. I’ll be seeking to strive a new balance with that moving forward as I’ve spent many a year on the road.
After as prolific a recording career as yours, how do you still love what you do?
I am a constant student. Every single day, I wake up with something I wanted to learn yesterday but may not have had time. I have lists for my lists. The creative process, coding and low level primitive solutions for emergent technologies (like how do we read time when the blockchain is time agnostic — answer: count the time interval between ledger entries). These kinds of creative ideation and learning new techniques, new programs, frameworks, possibilities– every day is literally Christmas (as it relates to this). There is never a shortage of new ideas, inspiration or things to learn.
How has your passion for music changed or evolved over the years?
This is an excellent question. If anything, I am in awe at how simplicity and earnest emotional expression trumps technique or (great yiddish word) schmaltz, every time. Learning what is underneath this process is one of my greatest passions. The real answer I’ve come to is long winded but in short involves great habits, self care, health routine, fitness etc. This is the quickest past to simple and altruistic artistic expression (imho) and some of my greatest passion is both trying to do and be this and model it for friends.
You run an incredibly low public profile for how influential you really are across decades of music. You’re a household name within the electronic scene, but there are a lot of people outside those circles that are intimately familiar with your work but may never have heard your name.
How does it feel to know that by this point you’ve influenced artists across multiple generations, sometimes without them even knowing?
It feels fantastic and again is such an astute observation and great question. It’s funny– I hear a breakdown in a dance music record and it’s like — 93’ people in electronic music press made fun of me doing this. They’d say, Idance music “keeps going” and what will people do in a “breakdown”… just stand there?
There are some legendary early days of dance music articles poking me like this. Now you can’t go to a show or festival or hear a record much less that doesn’t not have this technique. It literally didn’t exist before IMA. Contributing in this way is not about the acknowledgment (which is wonderful and feels great from peers when it does happen) but instead it’s about expanding the vocabulary.
I adore electronic music. I’ve been making it my whole life (just about– first synth at 12 mowing lawns). Point is, things we love we want to grow the bounds of, lift other talented voices. To put a bow on it, it feels great to have made some big contributions and still be able to grocery shop in peace lol.
There’s this legendary picture of you and your daughter on stage together that hits me in the feels every time I see it. Is she a musician?
She is extremely musical and artistic but wouldn’t self identify as a musician. She has an artist’s heart for sure.
Has music played a big part in your family life over the years?
Absolutely — I come from a very non-musical family (exception being my grandmother). So our house is always filled with music– artists and talk of such things.
Has fatherhood evolved your artistic voice?
Absolutely without question.
One of the greatest joys of my life has been sharing art that I love with my daughter — not only music, but foundational pieces from every part of the artistic spectrum. What are the top tracks, albums, movies… whatever, that were essential culture to share with your daughter as she grew up?
Pretty broad spectrum. Lots of classical music (Debussy is a fav), the Beatles, my favorite 80’s bands like New Order and Depeche Mode, Stevie Wonder was another big one around here. Pretty broad.
Gaming was a big part of my childhood, and it has been absolutely magical to re-experience some of those classic games with my daughter over the years. Any games that you’ve relied on for some father-daughter bonding over the years?
I was still cool enough when she was on Highlanders — post that, headsets on playing with friends.
When did she start to beat you at games without you letting her? (One dad to another, your secret’s safe with me.)
Exactly then lol
It’s a little ironic to talk to you about playing beloved childhood video games with my daughter, because you wrote the score for a couple of those titles!
What was the most fun you’ve ever had creating a game soundtrack?
Between you and me, the one I’ve been working on the last 3 years but I can’t say what it is yet. It’s INSANE. There have been so many. One of my fav things ever was performing at Video Games Live and getting to play some score music live. That was a blast.
What was the most challenging game score that you’ve worked on?
Probably Tiger Woods as EA had really specific ideas what they wanted and I wanted to push a little farther. It can be really hard scoring when producers either get attached to temp music or keep pretty tight constraints on composer experimentation. The best things I’ve ever scored have always started from a blank canvas with cool people that want you to explore.
You were really among the vanguard of people starting to take the multimedia experience of gaming seriously. We’ve come a long way from dots that do things to breathtaking audio- visual masterpieces that are the combined efforts of thousands of artists and professionals.
Why did you first get involved in scoring for games?
Because I absolutely love video games. Mind, I have a big soft spot for early games: we have an OG Atari 2600, Colecovision and Intellivision here (along with all the modern consoles). I can get down with a good modern shooter but my heart is with Galaga or Mrs. Pac Man. The misses and I have Mrs Pacman battle royales on some date nights. On that note, I get my ass handed to me– but I put up a good fight.
When did you realize that games could offer a more and more substantial artistic platform as technology evolved?
When we started to incorporate dynamic stem and musical allocation. So Wwise and FMOD. On the project I’ve been scoring, I’ve been designing effects channels over iterative stems that for example, the closer a player is to the proximity (coordinates) of a score cue, it’s fully wet in a convolution reverb with a low-pass filter that opens (and the reverb wet balance decreases) as you come closer. It’s like the music is in a cave in the distance and you don’t fully experience it until you’re in the designated location. I mean, imagine doing that for a record for Spotify lol. There’s not a creative equivalency.
Your score composition work extends far beyond my fondest memories of ‘Fifa 2002’– you were also key in bringing authentic dance music to the big screen during a time when the entire electronic scene was largely underground. In an interview in 2014, you mused about how creating a score is an entirely different beast from making beats to stand alone.
With that in mind, I absolutely have to know: what was it like to craft the soundtrack for
Tomorrowland in Shanghai? If you view soundtracks as a different experience due to
being an accompanying voice to the film, how do you possibly approach creating a
score for such a diverse multimedia experience?
This is a huge question (and thank you for the kind words). This was at the time I did it, the biggest project I’d ever undertaken. I spent about 3 months drawing boundary rings on graph paper of the park blue prints for musical zones and how they would interact.
This “interaction” piece was the hardest piece. Fans of mine know I’m famously hiding easter eggs in anything and everything since my first album (people find them all the time). In this Disney score, one of the primary Easter Eggs (and it took that boundary planning I mentioned above) was creating new pieces of music if you physically stand at certain overlap points.
I timed by distance and speed of sound — rhythmic offsets and made these boundary pieces in the same or harmonically related keys. So there are pieces where the rhythm is offset by a perfect 16th note and one is major and the other related minor. If you stand in such and such EXACT physical location, those 2 pieces of music make an entirely new piece of music. Like a ghost image.
So many people have wanted that music released and I’ve explained this and they’re like “Oh thanks BT now I need to go to Shanghai”. Sorry not sorry lol. It’s INCREDIBLE to experience it there (and that park is amazing). Really great question too because it’s a big part of the inspiration for these living “instillation” pieces of art and music on the blockchain. Once I experienced creating something that changes by context of how the end user interacts with it — I was just hooked. I’d imagine this will be the focus of my life’s work after this ton of bricks epiphany.
You’ve always been a zealous advocate for the laptop being recognized as a primary voice instrument. Digital renderers in the visual art work, fabricators who sculpt with CNC, or countless other artists forging a new path probably sympathize with the struggle of getting peers in their community to accept technology as an instrument to be utilized for artistic expression.
Why do you think there has always been so much resistance to recognizing digital tools as legitimate parts of any artists’ creative process?
I am really enjoying this, these questions are fantastic. So I think it’s difficult in the same way it was sacrilegious [at the] the innovation of the piano klavier. It was outrage! An instrument with a new tuning you could play in all keys? Velocity??? Off with their heads! Things that disrupt the expected in the arts are often viewed as “cheating” or created by some kind of other form of similar invalidation. The laptop is the new paint brush.
Little humble brag here, I approached Berklee School of Music (where I went to music college) and proposed the laptop be made a principal instrument. I was laughed at to start and after years of petitioning, they finally did it. Laptop can be your principle instrument as a Berklee student. I’m really proud of that. It is as valid of a tool of artistic expression as any other instrument ever invented, more so in many ways.
As someone who grew up playing saxophone, I have to admit I had some complex emotions the first time I heard a unique, generative solo in the style of Charlie Parker.
As someone with an early education in music, does that piano player inside ever feel a little threatened by how far our tools have come?
I feel you here, and would like to personally apologize for what sounds like a traumatic experience.
This brings up a great point because controlled randomness or psuedo-random events — to have planned, artistic outcomes, is a massive multi-variable artistic equation. A moving target if you will.
It’s such a big conversation and the elephant in the room is artificial intelligence. Without digressing into a full wormhole, I have been experimenting with and developing in the AI space over the last 4 years. Everything from recursive neural networks, CNN’s, audio feature set identification and all these creative neural network’s applications. It’s hard to give a simple answer here but peering behind the curtain [of] what is already possible, we have a tremendous responsibility to protect the intellectual property rights of artists (both living and no longer with us).
There are lots of sneaky engineers using copyrighted existing works for their training sets, and it’s very hard to prove it when a training set is crossbred over multiple artists in a similar genre. A passion project of mine is [to] create a Bill that is passed into law that protects the artist as a training set. I want every single artist (and artist estate) to be able to create a t(sne) representation of their entire body of work and mint it on the Blockchain.
If they choose to license it or sell it that is their prerogative, but artists should have ownership of the sum total of their artistic decisions– not just their music. Thank you for coming to my TED talk.
Along the same lines of pushing the limits of conventional ideas of instrumentation, we’ve got to talk about The Orbs. You’re minting 3,333 NFTs on the Ethereum blockchain and each will be an entirely unique generative audio-visual experience. They will never repeat and offer reactive visual art with an infinitely improvised musical score.
This is some groundbreaking stuff. So I guess to start… where did this idea come from?
Deep, deep nerd alert– think nerd spelunking. So… my early teachers (at a very young age — talking 8–9 years old) exposed me to first composers like Bartok and then the serialism (12 tone row composition) and finally as a young teenager I was picking apart the works of composers like Penderecki (aleatoric composers) that introduced the concept of controlled randomization into their works. Jump forward to Berklee I was studying Cage, Xenakis and early founding fathers of electro-acoustic music.
Through all this study and from a VERY early age, I’ve been riveted by what we’ve now come to call generative composition, forced or controlled pseudo-randomization etc. As a hysterical aside, when I hear people saying generative music and it’s 3x .Wav files of a drum loop that swap out, my palms get sweaty.
So, this concept of making an array of possibilities; the more vectors or parameters you play with, the more complex it becomes to make something that introduces randomization but has an element of aesthetic beauty or let’s say “desired outcome”. In this case, that was the goal (and ps nothing diminutive about angry or aggressive / cacophonous / discordant art or music. I love these things for the right expressive purpose).
At any rate, it’s been a long form life goal to create a generative engine to make a collection of artistic works that have, I guess, my musical “DNA” in them but could potentially even surprise me!
This was an incredibly hard finish line to cross as we are dealing with everything here from surface topographies, fragment and vertex shaders, overlay effects, ray marching, audio interactivity (an absolute wormhole of beautify and possibility I’ve just begun to explore), temporal domain audio DSP, key, mode, style, structure, form, color palettes (side note, the color palettes for the orbs took me about 3 months of picking and testing complimentary hexadecimal colors). It was a MASSIVE array of variables and so making a generative engine that makes something musical and visually enticing was nothing short of a miracle.
The audio component is built in my native programming language CSound and the visual component primarily in three.js. It’s a nice time here to thank my team Steven Yi and Pedro Sodre for helping me realize some of the most complex of these ideas.
Above everything, I hope The Orbs is something that feels deeply personal, nuanced, beautiful and inspiring to everyone that owns one. While making this project I have had single Orbs open for sometimes 2–3 days and because they never ever loop. They are an absolutely mesmerizing experience. It’s my great hope The Orbs fill Gala gamers and art collectors with the same spirit of awe, wonder and magic they give me personally. There really is a bit of magic in here. Many of them, as I mentioned above, have surprised even me.
Each Orb will endlessly improvise and have a unique musical personality. Was your goal to give them each a unique voice and tone, or to try to get a reflection of a piece of your own artistic vision in each?
Absolutely. This project wasn’t done until it felt like each was as unique as a snowflake or a fingerprint.
The tempo, mode, key, pacing, instrumentation is unique across the collection. Some of the hardest things to solve were things like, for the piano family melodic instruments; “How do I get this to sound like me, noodling on a piano making a score cue”. Hours were spent breaking down how I’d phrase a melody and or voice chords.for example the piano melodic instruments share the same hand designed sequencer.
It first picks 3–5 random notes within the array of root-key/mode and then makes sure that phrase follows the following mechanics. First note short jump (a major second or ess) second note (also short jump — ascending or descending), next is a forced long jump (perfect 4th to a minor 6th). It’s insane. Then there is a random intermittent hold and the phrase is repeated with chords filling out upper and lower voices, each using a common pivot tone. It’s insane truly.
Finally each phrase decelerando and decrescendo– as a human (me in this case) would play it. It’s kind of like wind chimes with a fixed set of notes in a nice breeze, where every once in a while someone comes and takes away a note and give you a new possibility. This is how it never loops.
Help me understand to what extent you employ techniques like procedural generation and machine learning and how that works alongside traditional composition and personal creativity?
Hopefully I didn’t bore everyone to tears with the above but that sheds some light (I hope). There is no machine learning deployed in this at all — although, as I mentioned it’s something I have been experimenting with for years and for sure will use AI algorithmic approach in new works in the future.
When creating a generative piece like The Orbs, how does your artistic approach differ from a more linear composition?
It’s just more complex because a composition is SO controlled comparatively. You make decisions (artistically), you execute them, you’re done. Algorithmic composition you are planning (as much as possible) for all states of a hierarchal tree of possibility from your decisions (structured as an array of ideas not a single idea) and the desired aesthetic outcome from any possible collision of all these vectors of possibility. That is a very nerdy way of saying, it’s very complex to plan for things it’s hard to imagine. It’s also one of the most fun and rewarding things I’ve ever made in my entire life.
With projects like ‘Metaversal’ or your upcoming The Orbs release, you’ve been one of the biggest names in music helping to shape the blockchain and NFT landscape. What’s the most exciting aspect of blockchain technology to you– personally and professionally?
The Blockchain, Web 3, Blockchain gaming and NFT’s are the most exciting things to happen in digital media full stop. Ever. We are living and building through the disruptive time in the arts in hundreds of years. Get excited.
I’m investing in this community because I believe it is absolutely, full stop, the future we want to live in. Web 3, Play to earn games, NFTs and the like — are an innovative and new way to connect with my fans, creators, gamers and listeners. These technologies are completely and totally democratizing art.
This is nothing short of a creative renaissance where on a daily basis we are permanently expanding the creative canvas of the possible. We’re living in the Golden Age of the creator. And not just the creator but the community. Here together we stand finally on a level playing field and build and create together.
I take my role really seriously here. Together as a community we are creating and ideating on possibilities for the next generations of creators. It’s also the most welcoming, loving, supportive, close-knit community I’ve ever seen in my life. Together we are literally building the future.
Looking back now, you have a long record of foundational ideas to support artist ownership and decentralization. How do you think your bold efforts to bring the world of NFTs and decentralized ownership into the same space as music have been informed by your career as a composer?
I’m always in a position of advocacy for artists and the arts. Speaking of which, programming falls into. Programing imho is the modern equivalent of or highest expression of prose and poetry.
Artists have been deeply undervalued historically. Musicians in particular. The middle men have gaslit generations of artists into believing a million streams of their music is worth less than in many cases a couple hundred dollars.
Many legacy musicians believe this to be their value and have been depressed, struggling, scrambling and doing work they don’t enjoy or they feel they have to just to survive. Many A list musicians do not make a living wage and live hand to mouth. The disintermediation of the middle man remedies this problem instantaneously.
Without a scarcity mindset because you pay 20% to a manager, 15% to and agent 5% to an attorney 5% to a business manager and that’s out of an 87/13 royalty split (real life that
is a thing) and then have to pay tax after! A musician is afforded the opportunity not only to create beauty for beauty’s sake, but be rewarded for it and better than that, to reinvest in a circular economy that lifts and rewards others in the same fashion for both creating or playing
.
What is the single most important thing that decentralization can do for artists, both in music and other mediums?
It is both existential threat to legacy institutions and the creative and fair minded “healing” the music, art, game — you name it, industries so desperately need. I really get going when this subject comes up! In short, blockchain art, music and games, by empowering creators and participants, will make the world a more beautiful looking, fun and wonderful sounding place.
Here at Gala Games, we talk a lot about empowerment and ownership through play.
Music is play on so many levels though, and artists like you work hard to craft unique experiences for people to interact with.
We’ve already seen from ‘Metaversal’ that you’re not only taking audio/visual NFT to the next level, but also adding gamified elements so that listeners not only have verifiable ownership, but also can take an active part in interacting with your art.
Personally, I’m also incredibly excited that Orbs will interact independently with titles throughout the Gala Games ecosystem.
How else do you think that NFT technology will create new ways for art to be appreciated and engaged with in the future?
Without saying too much, some of my next works will involve wearable devices that allow an end user to effectuate change in a visual/sound work that they “want” but could not communicate with words or even game playing mechanics. Little alpha there 🙂
The Berklee School of Music describes you as ‘the prototype of the 21st century musician.” Where do you see the music industry in 10 years for artists? For fans?
Completely and totally decentralized where artists and communities support one another in circular economic structures. A fair and more beautiful, rewarding place for all.
If you’re the prototype, what defines the next level of musician and composer?
The next generation is one that is completely crypto-native– codes and composes, questions everything and can build anything. They will open source and create at a pace so rapid, it will be hard for them to keep up with themselves.
How transformative do you think that the idea of decentralized music can be across the entire music industry for artists?
Profound. It will unshackle generations of legacy artists and free all the new ones to just make epic things of profound significance and impact. We are creating the world we want to live in.
Thank you for this amazing interview. I thoroughly enjoyed it.
Next week, electronic music pioneer BT will release 3,333 unique, endlessly generative audio visual art installation NFTs on the Ethereum Blockchain
As a culture, what gaming encompasses is constantly evolving. Games are innovative multimedia experiences that redefine how people interact with art and technology and can take so many different forms. As we labor tirelessly to grow and support our platform to redefine how games are developed and played, we’re not the only innovators finding entirely new ways to utilize blockchain technology for entertainment and artistic expression.
We’re thrilled to be collaborating with a musical legend like BT, who has been pushing the boundaries of how technology and musical creativity interface with each other for years. We’ve partnered with BT to help bring you his latest project, The Orbs– the first ever collection of audio-visual installation NFTs that offer fully generative, unique soundtracks and animations that can be appreciated and engaged with forever.
The Orbs are based around live synthesis generated directly on the blockchain. An Orb gives you an entirely unique score for your entire life that will never repeat. No two orbs are alike, and BT has worked tirelessly to instill each with its own musical identity and style.
The 3d art and soundtrack of The Orbs is audioreactive and a continually changing experience. The Orbs will be minted as NFTs on Ethereum, but won’t be just snapshots of some under the hood generative process in BT’s studio. Each Orb gives you full ownership of an adaptable and unique live synthesis multimedia art installation that is entirely yours to enjoy forever.
Next Level Gaming Soundtracks
In addition to his foundational influences in the electronic scene, BT is also an accomplished video game composer and avid gamer. Our partnership with an innovative musician like BT gives us some unique avenues to redefine multimedia art entirely.
The Orbs will be designed to generate adaptable and unique soundtracks for any aspect of your life, but will interact with and adapt uniquely to titles throughout the Gala Games ecosystem. Future Games on our platform will offer various forms of utility to Orb holders– such as extra color palettes to match the visually generative style of your orb, adaptive soundtracks that respond to your gaming experience, or in-game buffs and features tied to ownership. In addition, play-to-earn rewards will be incorporated into various titles, with increased rewards for Orbs of higher rarity.
A musical score always enhances the gaming experience, but with The Orbs it’s possible for the score itself to adapt to and work with the game to help shape a unique experience together.
The release of The Orbs is quickly approaching, but the sale won’t last long. Only 3,333 Orbs will ever be minted and will all be released in the coming week.
Sunday, February 13th
888 Orbs will be made available to members of 888’s Inner Circle. While this supply lasts, holders of the 888 Inner Circle Genesis token may burn three of their tokens in exchange for one Orb.
Monday, February 14th
The remaining Orbs will be sold in a reverse auction, starting at a price of 11.11 ETH and gradually descending until sold out. There will be no floor price, meaning the pricing of The Orbs will be entirely decided by the community.
Wednesday, February 16th
The auction will end, and The Orbs will be revealed to their buyers.
This sale will be the only time to get the full endlessly generative experience of The Orbs, but we’ll also be offering an Open Edition of The Orbs for anyone who wants a way to experience the art and utility without the generative power behind the full art installation.
These Open Edition Orb NFTs will offer the audio and visual aesthetic and experience of The Orbs, but each has a beginning and end rather than being endlessly original like the Generative Edition. These will be sold on the Gala Games platform for .303 ETH for the duration of the auction and will provide a limited version of in-game utility (i.e. soundtrack) across multiple Gala games titles.
The Next Generation of Musical Innovation
The Orbs is a project with so many possibilities throughout the Gala Games ecosystem, and we’re excited about all the amazing ways that these multimedia NFT masterpieces could transform gaming experiences. It’s an honor to be working in partnership with a visionary like BT on this project to help foster new ways that multimedia art of all strokes can be appreciated.
Gaming is the intersection where different disciplines of creative expression come together to make one amazing experience, and we here at Gala Games see The Orbs as a creative triumph directly in line with that culture. BT has taken inspiration from so many of his own passions to craft entirely unique multimedia masterpieces that push the boundaries of how we appreciate art, even as it blurs the lines between the labels that try to separate creative mediums.
The chance to bid on one of these unique NFTs in the original sale will only last two days and only 3,333 Orbs will ever be created. Keep an eye out for more information about the sale from us in the next few days.
Pick up an NFT track from the new blockchain album B.O.D.R. by getting a Stash Box NFT in a limited sale.
Gala Music is most honored to be joined by Snoop Dogg in shaking up the music industry forever.
We’re dropping Snoop’s latest record (B.O.D.R.) on the blockchain, and tracks are being sold as NFTs that you’ll find later in Stash Box NFTs. Stash Boxes are available now in limited supply for a limited time.
Gala Music is more than some music streaming service. It’s a decentralized world for music that empowers artists, supporters and fans by allowing them to actively participate in the music experience like never before.
Essentially, Gala Music is the first decentralized record company. We will show fans and supporters the power of listen-to-earn, artists the power of support in the Gala Games Ecosystem, and music corporations the power of reasonable and fair allocation of rewards. We can hardly wait to tell you more on Friday, February 11th.
No Ordinary Stash Box
We get it, the idea of a gift that keeps on giving like this is a little hard to get your head around. Try not to overthink it.
Buy a Stash Box and its entire future is yours.
You’ll get everything that ever comes out of your Stash Box, including the 1/17 track NFT from the Bacc On Death Row album. There will be additional TBD rewards such as access to owner drops, increased in-game utilities over time, and the upcoming ability to use your music in various Gala Games to earn rewards.
There will be more information later on the TBD details of all these rewards, but for now, think of the Snoop Dogg Stash Box as a lifetime membership to an elite club.
Do you think what we’re doing for music is big? So do we. You can get your foot in the door first by owning a Stash Box and a piece of this historic album.
Collect all 17
The granddaddy of collector achievements with the first Gala Music album release is the one who collects all 17 different track NFTs. That will be no easy feat, and anyone hoping to accomplish that task will almost certainly have to do some trading on the secondary markets. Here’s what you get if you collect all 17.
Invited to private concerts and private parties, including possibly BBQs at Snoop Dogg’s home. This was extended as a personal addition from Snoop himself.
A limited edition, custom commemorative chain for Snoop Dogg, Death Row Records and Gala Music made to Snoop’s sparkly specifications.
Ongoing VIP membership benefits — Owning the entire album is basically the inner circle level of membership for an early adopter to Gala. This circle will receive special benefits and communications that are entirely TBD throughout the Gala Ecosystem.
