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2024 Trends: What the World Wants to Hear in a Web3 Music World

2024 Trends: What the World Wants to Hear in a Web3 Music World

Web3 technologies is quickly reshaping how artists connect with fans, manage their careers and redefine the industry’s future. As the leading pioneering force in this decentralized music world, Gala Music sits at the forefront of these changes. 

We’re proud to give tomorrow’s most compelling musical artists a new way to build their careers and get rewarded for all their hard work. With our help, the future of music is not only empowering to the artists who share their souls and the fans who make it possible, but borderless, giving musicians from across the globe new opportunities to participate in music’s rapidly rising ownership economy.

Today, let’s look through the lens of Gala Music to explore some of the top trends of 2024—Specifically, Latin Urban music, Afro Beat, and Collaborations.

Latin Music Hits Web3

Rich with dynamic rhythms, vibrant cultural roots and heartfelt songwriting, Latin music is experiencing a meteoric rise in popularity all around the world. Artists like Bad Bunny and Karol G have especially demonstrated the massive global appeal of Latin Urban, paving the way for new Latin artists in the web3 space.

In 2023, Latin music had a second consecutive year as the fastest growing US music market, reaching a massive $1.4 billion in revenue, 16% growth over 2022. Additionally, according to 2023’s US Latin Music Revenue Report from the Recording Industry Association of America, Latin music accounted for its highest ever market share within US music at a massive 7.9%. SOURCEArticle

Emerging artists on Gala Music have clearly recognized these trends, actively engaging with the platform in 2024 to mint and distribute their tracks as NFTs.

Explore Latin Artists on Gala Music

Brray – Puerto Rican singer-songwriter Brray, known for his work in urban, hip-hop, and trap genres, is enthusiastic about the web3 space with Gala Music. He values the new opportunities to connect with fans and has collaborated with stars like Bad Bunny and Ozuna.

Dvice – With his NFT track drop of “Hablame” (feat. Anuel, Bryant Myerz, Juanka, and Lyan), Dvice brought a global smash hit into the web3 music world, with over 13 million streams on Spotify alone.

These are just a couple examples of the wealth of Latin music you’ll find on Gala. Thanks to Gala Music, Latin artists from all over the world can enjoy new opportunities to preserve the authenticity of their sound while retaining significant control over their creations. If you haven’t yet, start exploring the wide variety of Latin sounds on Gala Music today. 

Afrobeats: Pulsing Through the Veins of Web3

Afro Beat’s infectious energy and deep cultural resonance have found a new home in web3, where artists can leverage platforms like Gala Music to reach an international fanbase without the traditional barriers posed by mainstream music labels. The genre’s growth is supported by its communal roots, which align perfectly with the decentralized and community-focused nature of web3. Platforms like Spotify have reported a 2000% increase in Afrobeat listeners over the past decade, signaling a ready and growing audience for this genre.

For the last decade as contemporary streaming platforms have risen to prominence, Afrobeats has swept the world with popularity. In a Q&A for Aljazeera from mid 2023, Spotify’s Chief Executive for sub-Saharan Africa offered some valuable insights on the rising popularity of the genre and its impact on the worldwide music scene, referring to Afrobeats as “one of Africa’s biggest cultural exports.”

Thanks to Afrobeats’ embrace of streaming tech to reach worldwide audiences, it’s no surprise that the genre has already found a comfortable home in the emerging world of web3 music. Gala Music is thrilled to host a variety of Afrobeats artists, providing them a new way to reach global audiences with these infectious and uplifting sounds.

Explore Afrobeats on Gala Music

Waje – Lovingly known as “The Voice of Africa,” Waje’s music exudes soulfulness and electricity. Her sound seamlessly blends Afro fusion with soulful melodies, incorporating Afro beats that reflect her cultural roots. Through her music, she expresses the highs and lows of her African experience, showcasing a constantly evolving artistic journey.

N8tive – This South East London performer of Nigerian descent was exposed to a variety of musical influences. N8TIVE does an excellent job of providing his audience with stories about his life, upbringing, heritage, identity, and emotions while retaining captivating hooks, clever lyricism, and opulent flows through his masterful vocal delivery.

Collaborations: The New Frontier for Artists on Web3

Collaborations have always been a staple in music, bringing together diverse sounds and audiences. In 2024, web3 platforms like Gala Music are taking this to the next level by facilitating easier and more transparent collaborations across borders. 

Blockchains and smart contracts encourage collaboration by their very nature with self-enforcing contracts, automatic payments and reduced need for trust. By utilizing smart contracts, artists can automatically split royalties, ensuring fair compensation without the need for costly intermediaries looking to take a cut. The platform’s ability to connect artists globally not only encourages creative partnerships but also amplifies their reach and impact, as seen with recent hits that blend genres and cultures.

Already in 2024, Gala Music has seen a wide range of collaborative track drops, many of which cross genre borders to create truly unique pieces of music. For example, check out the special extended version of “Swear,” by JK Mac and YoungBoy Never Broke Again.

Join the Revolution at Gala Music

As these three trends explored above demonstrate, the future of music is vibrant and incredibly diverse. Gala Music is not just a participant but a leader in this revolution, offering a robust platform for artists to engage directly with their fans through NFTs, live performances, exclusive releases, All Access Experiences and much more

By joining Gala Music, artists have the opportunity to thrive at the forefront of the music industry’s transformation, which has already begun. When we look at the fact that the most popular and rapidly growing genres in the world today are already establishing themselves within web3, we can get an idea of where music is headed in the coming months and years. The future of music is decentralized, with more ways than ever for artists and fans to empower themselves and join the movement. 

Artist Upload for Success

Our revolutionary new self service portal allows Gala Music artists to manage their own releases with minimal friction. If you’re making music, you’ve done the hardest work already and we don’t want you getting wrapped up in red tape when all you want to do is get your music into the world. 

Start here by applying for a Gala Music artist page of your own. Once approved, you’ll unlock the ability to start dropping your own NFT tracks, naming your price and tapping into the thousands of eager listeners awaiting your jams.

Whether you’re an artist looking to explore new frontiers in your career, or a fan eager to support your favorite musicians in a more impactful way, Gala Music offers the tools and community to make that possible. Join us today and be part of shaping the future of music, one track, one collaboration, and one beat at a time.

Explore Gala Music Now – Join the Future of Music

Live from NeueHouse Venice Beach

Join us for a special live stream video event from NeueHouse Venice Beach: “In Conversation: The Future of Music + Web3. It’s happening tonight, May 2nd, starting at 6pm PT exclusively on Gala Music.Tune in for special performances and great discussions about the industry’s future from leading music professionals. Read the blog

Brray Drops “En Que Estas Tu” on Gala Music

Brray Drops “En Que Estas Tu” on Gala Music

TL;DR

  • The Signature Edition of Brray’s new track “En Que Estas Tu” drops March 7th at 1pm PT only on Gala Music.

Newest from Brray

We are thrilled to announce that Puerto Rican featured artist Brray is dropping a new track on Gala Music! Brray is bringing his unique sound and infectious energy to the platform with the exclusive release of his new track, “En Que Estas Tu.”

Brray on Gala Music

Brray is the stage name for Bryan Garcia Quiñones, a rising star in the Puerto Rican Urbano Latino scene, is known for his dynamic blend of hip-hop, reggaeton, and trap, often infused with catchy Latin pop hooks. He’s quickly captured the attention of audiences worldwide with his signature flow and captivating lyrics. 

Brray’s was recently featured on a collaboration track from Onyx Toca El Piano called “De Donde Soy (Feat. Ñengo Flow, Brray & John Jay)

Additionally, Brray has already released the following Gala Music tracks, some of which are still available for purchase (All are free to listen now):

Brray on Instagram

Reggaeton–A Puerto Rican Powerhouse

Originally created in Panama in the late 1980s, the reggaeton genre grew in popularity throughout Latin nations. In the early 2000s, Puerto Rico was a springboard that catapulted reggaeton onto the global stage. Today this honest and captivating Latin music is sweeping the world with the emergence of new superstars, dedicated nightclubs and massive fanbases. 

Puerto Rican Roots

Reggaeton’s significant impact on today’s music industry can’t be fully understood without acknowledging one of its most vibrant birthplaces: Puerto Rico. The island nation has served as a breeding ground for some of the genre’s most iconic figures, from Daddy Yankee and Wisin y Yandel to Bad Bunny and J Balvin.

Honest Songwriting

Reggaeton songwriters are not afraid to explore tough thematic elements in their music, such as life’s challenges, issues of sex and love, or even personal struggles like drug use. Perhaps this is why during such troubling times, reggaeton music has captured the hearts of young people all over the world.

Puerto Rican Reggaeton Stars

As the undisputed reggaeton headquarters in the 21st century, Puerto Rico has produced some of the genre’s most influential artists throughout the world, including:

  • Daddy Yankee
  • Bad Bunny
  • Wisin y Yandel
  • Ozuna
  • J Balvin
  • Rauw Alejandro
  • Anuel AA

Brray–Embracing Variety and Expanding Genres

While Brray’s music couldn’t possibly be described as strictly reggaeton, the Puerto Rico born genre has clearly inspired its creation. Brray is a skilled singer, rapper and songwriter who blends elements of several different music styles, including Hip Hop, Trap and Latin Pop.

Ultimately, Brray’s music is best described as Urbano Latino (Latin Urban), a term designed to encompass the fusion of these various Latin sounds.

Past Collaborations

Brray already has a rich history of collaborations with noted artists from different genres, demonstrating his versatility and making clear his deep love of music. Below are some of the more notable collaborations so you can join the movement and begin exploring the vast world of collaborative music in which Brray is featured.

Joyce Santana: Brray has been a frequent collaborator with Joyce Santana, who has appeared on tracks like Brray’s “Tu Break,” “En El Amor No Creen,” and “Bajo Sustancias.”

Myke Towers is a rising star known for his collaborations with Bad Bunny and other top artists in the reggaeton scene. He collaborated with Brray and others in the hit remix of Nio Garcia’s “La Jeepeta.”

Marshmello is an American EDM producer and DJ who has collaborated with Brray and Lil CaKe on “Tusi” in late 2023.

Nio Garcia is another prominent figure, known as one of the pioneers of the reggaeton movement, who features Brray on his hit “La Jeepeta.”

Rauw Alejandro is a popular Puerto Rican singer songwriter known for catchy melodies and a unique style, who collaborated with Brray on his album “Err Bambini” as well as his massively popular hit, “Lokera.”

Anuel AA is among the most successful Latin urban artists of a generation, having made vast contributions to the Latin trap movement. He has collaborated with Brray on the entrancing hit, “Corazón Roto

Most Popular Videos

Brray’s Youtube channel boasts dozens of music videos that have individually received millions of views, signifying not only the massive popularity of his songs, but the power of the reggaeton movement as a whole.

En Que Estas Tu

“This latest track by Brray boasts a smooth melody and a chill vibe. He’s trying to get to know a lady who’s already attached. They’re having fun, on the same wavelength surrounded by beautiful people. He tells her how he likes to pass the time, he’s not trying to chase her or anything, but they’re both floating on the same cloud so…”

1pm PT–Signature Edition Drop

Get ready for the first limited ownership opportunity for “En Que Estas Tu,” Brray’s latest earning enabled track on Gla Music.

First we’ll drop the Signature Edition. Often tough to cop, Signature Editions are the crowning jewels of Gala Music NFT tracks. They’re supply is limited to 100, and they come with the greatest $MUSIC reward multipliers for owners.

Shortly after that you’ll see the Pioneer Edition drop. With a supply of only 300 NFT tracks, Pioneer Edition tracks will earn rewards as well, but with a lower $MUSIC reward multiplier for owners.

For more information about Gala Music track drops, check out the Gala Music Whitepaper.

Ownership Benefits

This track is an ownership-enabled NFT. This means that when paired with an active Gala Music Jukebox Node, owners will be eligible for daily $MUSIC rewards based on the number of listens the track receives on the Gala Music platform.

Join the Movement

Stay tuned as we explore the growing influence of Latin music in the future of not only world music, but also web3 art as a whole. Look for more track drops from Brray in the future, as well as new collaborations. 

We are excited to welcome Brray to the Gala Music family, playing a prominent role in pioneering Latin music culture into the web3 world. We’re always on the lookout for new opportunities to share the rich heritage and ongoing contributions of Puerto Rican artists to the vibrant world of Latin music.

Learn More

To learn more about Gala Music, upcoming track drops, and how you can be part of the future of music, visit music.Gala.com.

Don’t miss out on this exclusive opportunity to support Latin music in web3! Follow us for the latest updates and announcements about the drop date for “En Que Estas Tu.” Let’s make history together!

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