Snoop Dogg was one of the first stars of the Death Row Records label in 1993. Now with the opportunities Gala Music can offer, he’s gone back to his roots by purchasing the iconic Death Row Records brand, which according to Snoop himself has “immense untapped future value.”
Now the Doggfather has joined forces with Gala Music to bring Death Row Records back to the world with a poignant industry-changing impact: The first ever decentralized record label built on a blockchain system, and a chance for fans to share in the rewards.
Own an NFT track from the new album, B.O.D.R. + all 3 Gala Bonus track NFTs and more by redeeming a Stash Box NFT… More on that soon.
Death Row Records
DRR was founded in 1991 by Dr. Dre, Suge Knight, The D.O.C. and Dick Griffey. The label found early success with rising artists like Dr. Dre, Snoop Dogg, The Dogg Pound and Tupac. In spite of big wins throughout the nineties, a series of troubled times led to the label declaring bankruptcy in 2006, long after Snoop had left the company in 1998.
In February of 2022, Snoop Dogg acquired the brand, making history by purchasing the label that led to his initial success in the nineties. This is where a bright new future begins for Death Row Records, revived and revitalized under the leadership of one of its OG stars.
There is profound meaning in the way this particular label was brought back and turned into a pioneer of empowerment. How many artists can say they have bought the label that made it all happen? The iconic label that launched so many careers and defined a cultural moment in the 90s and 00s is now writing the next chapter of music history — on the blockchain. With a revived brand and a new Snoop album launch (perfectly titled Bacc On Death Row), Death Row Records is about to change music again.
Setting Music Free
We’re proud to be teaming up with Snoop Dogg to really shake up the music industry with the launch of Gala Music, and we can hardly wait to announce more of our future partners and pioneers.
Gala Music will redefine many things about the music experience…
- Support is direct — When a fan wants to support an artist in the Gala Music Ecosystem through NFT or Node ownership, they can rest assured that the artist is getting the bulk of that support. Thanks to the blockchain ledger, this can be transparent and provable.
- Fans can benefit — This is the first time ever that fans can actually share in the rewards earned from playing or hosting owned music content.
- Artists get what they deserve — In this decentralized world of music, artists are rewarded based on the true value of their work, not punished by negotiations and contracts.
- Artists have control — Artists are able to create NFTs and bonus material for their fans, connect more directly with fans, and even maintain ownership of their content.
- Listen-to-Earn — When the full Gala Music ecosystem and token launches, there will be an opportunity for fans, artists and collectors to actually earn for listening to their favorite music and supporting their favorite artists. That’s what makes Gala Music so special at its core.
Gala Music is flipping the script on the ways that humans can experience music. The days of the corner record store where we could browse a treasure trove of albums and physically own them may be gone, but thanks to web3 and the Gala Ecosystem, musical possibilities are expanding for everyone.
All those joining this journey are brave pioneers, adventurous believers who see (like we do) a more empowering world of music on the horizon.
What’s Next?
Snoop Dogg is the first of many trailblazing artists who will join the Gala Music Ecosystem. Watch closely as Gala Music unveils more artists under the Death Row Records banner, more rewards, new ideas, even new games and crossover potential for music and gaming.
Stay on top of announcements in the Gala Music Discord, because Gala Music will be moving quickly and making great strides in the coming weeks and months.
Look for these events coming soon in Snoop’s world.
Stash Box Redemption
The first round of Stash Box sales has ended, and early purchasers are about to be heavily rewarded. Everyone who purchased a Stash Box will get a B.O.D.R. music NFT and all 3 Gala exclusive Bonus Track NFTs, plus even more TBA Gala Music and Gala Games goodies.
Very soon, we’ll be opening up redemptions for Stash Boxes. Owners will have the opportunity to burn their Stash Box to receive the whole pile of NFTs in the same wallet.
There will also be another round of sales for Stash Boxes. The perks will be the same, but the price will be higher.
Welcome to the future of music and the next step for the Gala World.
